H.F.D.I.Y. Hassle Free Do It Yourself!

Our Urashima Taro Wire Brand (or UT Wire in short) was created with one thing in mind: hassle-free, hence our H.F.D.I.Y. product concept.

It all started here in Anaheim, California, where working under wonderful sunshine led us to the idea of having simple and innovative ways in organizing our messy and tangled cables. A small idea quickly turned into many other unique products not only for homes and offices, but also for our small and techy gadgets that we carry everyday with us.

Our products are designed for the everyday people who are happy D.I.Y. users. No fancy tools or intricate parts are needed to install, or complicated instructions to follow because we feel your time should be spent on enjoying life. Just simple products to keep cords organized, the hassle free way.